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Position: National Sales & Product Trainer
Reports to: Manager, Retail Training & Development
Company: BMW Group Canada
Location: Richmond Hill
Career Type: 12 Month Renewable Contract
Posting: May, 2014

The Position:

The National Sales and Product Trainer is responsible for the design and delivery of Sales training programs for BMW Group Canada. This position is also responsible for the facilitation of product knowledge and skills-based training for Sales Consultants, Sales Managers, F&I Managers and other customer facing staff. Furthermore, the National Sales and Product Trainer ensures that all training programs are up to BMW Group standards and provide Retailers with the necessary knowledge and skills to deliver the ultimate customer experience.

Job Description:

• Ensure a superior level of product knowledge on the entire BMW, MINI and BMW i product range
• Work closely with the Retail Training and Development Manager to ensure goals and standards are consistently met
• Design, develop, and update sales training material for BMW, MINI, and BMW i Retailers
• Deliver sales training to Sales Consultants, Sales Managers, F&I Managers and other customer-facing staff
• Work closely with Product Developer to maintain a high level of product knowledge and a thorough understanding of BMW Group technologies
• Deliver product training to all customer-facing employees as required by BMW University
• Support new model introductions with vehicle-specific technology training for Sales Consultants, Service Advisors, Delivery Specialists, Product Genius and other Customer-facing staff
• Participate in annual Sales Training Conferences in US/Europe and in conjunction with the other departments, develop overall sales training vision for the upcoming calendar year
• Ensure a thorough understanding of various BMW Group products as well as a superior level of competitive product knowledge through regular communication with the Marketing Dept. and Participate in annual AG Training Conferences and, in conjunction with the product training team, develop the current outlines, timelines and overall product training vision for the upcoming calendar year
• Ensure that all relevant sales communications and programs are fully integrated into sales training
• Adapt BMW AG and BMW NA sales training materials for the Canadian market
• Liaise with Corporate and Retailers to identify sales training opportunities
• Train, observe and coach Retailer staff on sales processes and product knowledge including needs assessment, walk-arounds, demo drive and delivery
• Organize and facilitate walk-around competitions as required
• Provide sales/product training support at Regional events, Dealer events, and Autoshows as required
• Assist with monitoring competitive industry training trends and initiatives

Education/Qualifications:

• University degree or College Diploma
• Bilingualism is an asset
• Automobile industry background is required
• Frequent travel to Montreal (approx.20 days/year) and Vancouver (approx. 50 days/year) required
• Proven ability to effectively develop and deliver materials to large audiences
• Ability to quickly learn in-depth product knowledge
• Ability to covey complex messages in simple and understandable terms
• Well-developed written and verbal communication skills
• Strong interpersonal skills
• Excellent organizational skills
• Strong computer skills in Microsoft Office, Adobe Acrobat and SCORM
• Attention to detail and ability to meet tight deadlines
• Ability to thrive in a fast-paced work-intensive environment
• Demonstrated team player
• 5 to 10 years to automotive product and sales knowledge preferred