Connecting People with Executive Opportunities

Position:            Marketing & Communications Director
Reports to:       Chief Growth Officer
Company:         VinFast Auto Canada Inc.
Location:          Toronto, ON (GTA)
Date:                 March 2021

 

Introduction

VinFast is Vietnam’s leading manufacturer of premium automobiles and has achieved its initial goal of being #1 in all competing segments in their domestic retail market – in less than 2 years.  Now, in 2021 their next mission is global expansion with the launch of their all-Electric smart SUV model line-up starting in Canada, USA and Europe.

Our client, VinFast Auto Canada Inc., is in the early stages of executing their ambitious growth plans in Canada with a ‘Direct-to-Consumer’ business model and an aggressive retail and aftersales facility expansion over the next 12 months.

VinFast has partnered with The Marckis Group to seek out the most talented individuals from the automotive, retail consumer products, and technology industries to build a world class team for this exciting endeavour. Those applicants that rise to the top will possess an entrepreneurial mindset, be a creative problem solver, have an incredible work ethic and thrive in a start-up environment.

Position

We are currently seeking a Marketing & Communications Director that will have overall responsibility of all marketing functions.

Key Responsibilities

The Manager of Marketing & Communications will have overall responsibility and accountability for all marketing functions of VinFast Canada including but not limited to:

• Develop and launch brand & marketing strategies and plans across channels to build brand awareness and interest, and to enable VinFast to achieve business targets in Canada.
• Work with Marketing team of home country to ensure compliance with VinFast’s global brand strategy and to leverage global marketing initiatives.
• Create a CRM strategy to harvest potential customers and future them until cars can be purchased and delivered.
• Work closely with the online sales team to implement successful roll out of vehicle reservation program to drive sales.
• Create and execute comprehensive event calendar across multiple provinces, including both lead generation events and test drive events.
• Develop in-store programs and campaigns to engage existing leads and create new leads.
• Responsible for organizing large scale events e.g., auto shows, product launches and store grand openings.
• Responsible for establishing global and local brand partnerships to execute communication plans in the Canadian market.
• Managing external agencies and vendors for research, creative, strategy functions, as well as experiential, communication, and PR.
• Define and implement a national advertising strategy with our paid media agency
• Other duties as required.

 Qualifications

• Minimum 10 years marketing, advertising, or communications experience (automotive preferred)
• Strong performance history of launching brands for global companies including all forms of marketing and media planning
• Experience in building comprehensive marketing plans, managing experiential events and agency partners
• Ad & Marketing agency experience valuable (client or agency side)
• Bachelor’s degree in business, marketing, communications. Graduate degrees as an advantage.

Required Skills & Traits

• Strong interpersonal skills with ability to communicate and manage well at all levels of the organization.
• Demonstrated ability to build strong relationships with Canadian executive leadership and sales leadership in Vietnam, internal stakeholders, peers, and external partners.
• Ability to work under pressure and with tight deadlines.
• Can-do mindset with high energy and strong work ethics and high integrity.
• Creative problem solver; not afraid to think outside the box.
• Strength of convictions; presents ideas and point-of-view in a well thought out manner.
• Flexible and adaptable; able to deal well with modifications and changes to operating plans. Can implement new strategies and tactics to accommodate these changes.
• Ability to organize, multitask, prioritize, and manage shifting responsibilities in a dynamic, cross-functional teamwork environment.
• Recognizes cultural and work style differences and can adjust approach to meet the needs of such work environments.

Candidates with an energetic, entrepreneurial spirit who are willing to go the extra mile and beyond the scope of their formal responsibilities will be most attracted to this role.  As a newly established business in a very exciting and dynamic segment, there will be many opportunities to expand your responsibilities, your ways of thinking and perhaps even challenge yourself beyond your ‘normal’ comfort zone.

Company Profile

VinFast is one of the largest auto manufacturers in South East Asia with world-class equipment and infrastructure, with a capacity of up to 500,000 cars per year.  They have partnered with global leading automotive suppliers in manufacturing and engineering and enlisted the world-renowned Italian design house Pininfarina to design both the exterior and interiors of our entire model line.

VinFast is proud to produce vehicles with superior craftsmanship, the highest safety standards, and intelligent infotainment that compete with leading Asian, European and American OEMs. VinFast also supports its owners with an exceptional, seamless customer experience in both sales and aftersales.

VinFast and VinFast Auto Canada Inc. are subsidiaries of Vingroup, one of the largest private conglomerates in Asia with a market capitalization of C$20 billion. As a multi-sector corporation, Vingroup focuses on three main areas: Technology, Industrials, and Real Estate.