Connecting People with Executive Opportunities

Position: Marketing Manager
Reports to: Director, Marketing & Product Planning
Company: Original Equipment Manufacturer
Location: GTA
Career Type: Permanent
Posting: September 2013

Job Summary:

The Marketing Manager will:

• Guide the process of advertising creation and production.
• Develop media strategy for the brand working with the media buying agency.
• Manage the corporate relationships both with the advertising agencies and external partners.
• Oversee dealer marketing/event activities including auto shows, digital/social marketing and CRM.

Job Responsibilities:

• Overall campaign management for car launches and other communication measures
• Create communication briefs with product management team, briefing and steering agency in terms of strategic direction, creative development and execution
• Integration and alignment of all communication channels to reach the strategic goals
• Leverage the brand assets on all communication channels
• Define, create and manage the media strategy together with all stakeholders
• Manage and track the budget regularly for all communication activities
• Align the corporate brand and dealer marketing activities
• Lead a team of four direct reports including: Experiential CRM; Digital Marketing; Dealer Management Specialist

Qualifications:

• 5-7 years’ functional experience in a marketing role (automotive preferred) with at least 3-5 years’ supervisory experience
• Bilingual (English/French – written/oral) is desired, but not essential
• Ability to travel periodically within Canada and occasionally to other countries including USA and Europe

Education:

• Bachelors’ degree minimum in marketing or business major
• Masters’ degree preferred