Connecting People with Executive Opportunities

Position:             Sales Operations Director
Reports to:         Chief Growth Officer
Company:           VinFast Auto Canada Inc.
Location:            Toronto, ON (GTA)
Date:                    March 2021


 VinFast is Vietnam’s leading manufacturer of premium automobiles and has achieved its initial goal of being #1 in all competing segments in their domestic retail market – in less than 2 years.  Now, in 2021 their next mission is global expansion with the launch of their all-Electric smart SUV model line-up starting in Canada, USA and Europe.

Our client, VinFast Auto Canada Inc., is in the early stages of executing their ambitious growth plans in Canada with a ‘Direct-to-Consumer’ business model and an aggressive retail and aftersales facility expansion over the next 12 months.

VinFast has partnered with The Marckis Group to seek out the most talented individuals from the automotive, retail consumer products, and technology industries to build a world class team for this exciting endeavour. Those applicants that rise to the top will possess an entrepreneurial mindset, be a creative problem solver, have an incredible work ethic and thrive in a start-up environment.


We are currently seeking a Sales Operations Director  that will have overall responsibility and accountability in a wide variety of critical areas.

Key Responsibilities

The Sales Operations Director will develop and maintain effective working relationships with key internal stakeholders, external partners, and third-party vendors to collaborate in the following areas:

  • IT – establish Business Intelligence tools / analytics tools for both Sales and Delivery organization. Ensure tools are configured to track reservations by location, demographics information etc.
  • Manufacturing in Vietnam and Sales in Canada – ensure vehicle & parts ordering/ tracking / System is in place.
  • Sales organization and manufacturing – develop vehicle ordering system (ensure color and vehicle options mix are as efficiently ordered as possible. At SOP – will be responsible for submitting orders to manufacturing on a monthly/ quarterly basis.
  • Business / Government Affairs and Department of Motor Vehicles – ensure business licenses and system are in place prior to and when homologation process is complete which make vehicles salable in Canada.
  • Business and Gov Affairs/ Real Estate – establish appropriate business licenses, sales licenses, and vehicles sales licenses.
  • Government Affairs – ensure VinFast is registered for state and federal incentives prior to start of deliveries. Develop internal processes to efficiently process registration paperwork.
  • Logistics – organise and manage importation and inland logistics of VinFast electric vehicles and parts.
  • Other duties as required.


  • A minimum of 8-10 years of progressive work experience in sales and operations with at least 3-5 years working in a leadership role.
  • Demonstrated understanding of vehicle import supply chains, processes, procedures, shipping methods, port requirements, costs, and third-party transportation providers.
  • Experience working in vehicle and parts logistics operations, distribution, port operations, transportation/logistics management.
  • Global, ex-pat, start-up, and/or direct experience in the automotive/EV space preferred but not necessary. Prefer background with companies known for best practices.
  • Strong working knowledge of new vehicle transportation industry methods, distribution networks, and procedures.
  • Bachelor’s degree. Applicable advanced degree(s) preferred.

Required Skills & Traits

  • Strong interpersonal skills with ability to communicate and manage well at all levels of the organization.
  • Demonstrated ability to build strong relationships with Canadian executive leadership, manufacturing and sales leadership in Vietnam, internal stakeholders, peers, and external partners.
  • Ability to work under pressure and with tight deadlines.
  • Can-do mindset with high energy and strong work ethics and high integrity.
  • Creative problem solver; not afraid to think outside the box.
  • Strength of convictions; presents ideas and point-of-view in a well thought out manner.
  • Flexible and adaptable; able to deal well with modifications and changes to operating plans. Can implement new strategies and tactics to accommodate these changes.
  • Ability to organize, multitask, prioritize, and manage shifting responsibilities in a dynamic, cross-functional teamwork environment.
  • Recognizes cultural and work style differences and can adjust approach to meet the needs of such work environments.

Candidates with an energetic, entrepreneurial spirit who are willing to go the extra mile and beyond the scope of their formal responsibilities will be most attracted to this role.  As a newly established business in a very exciting and dynamic segment, there will be many opportunities to expand your responsibilities, your ways of thinking and perhaps even challenge yourself beyond your ‘normal’ comfort zone.

Company Profile

VinFast is one of the largest auto manufacturers in South East Asia with world-class equipment and infrastructure, with a capacity of up to 500,000 cars per year.  They have partnered with global leading automotive suppliers in manufacturing and engineering and enlisted the world-renowned Italian design house Pininfarina to design both the exterior and interiors of our entire model line.

VinFast is proud to produce vehicles with superior craftsmanship, the highest safety standards, and intelligent infotainment that compete with leading Asian, European and American OEMs. VinFast also supports its owners with an exceptional, seamless customer experience in both sales and aftersales.

VinFast and VinFast Auto Canada Inc. are subsidiaries of Vingroup, one of the largest private conglomerates in Asia with a market capitalization of C$20 billion. As a multi-sector corporation, Vingroup focuses on three main areas: Technology, Industrials, and Real Estate.


If this exciting opportunity seems that it might be of interest to you, please submit an updated resume along with salary expectations to the email address below.

Reply in confidence to:

Gary Filippini MBA, CPA
Senior Managing Partner


in addition, place the position for
which you are applying
in the subject line of the email.

When applying, please include:

  • your resume
  • your cover letter outlining your key
    experience for the position
  • your salary expectations


2600 Skymark Ave.
Bldg. 5, Suite 103
Mississauga, ON
L4W 5B2

Tel: 647.228.0550


The Marckis Group respects the privacy and confidentiality of personal information provided by candidates. In accordance with the Personal Information Protection and Electronic Documents Act ("PIPEDA"), please view our Privacy Policy on our website at . Marckis prides itself on being an equal opportunity company.