Connecting People with Executive Opportunities

Position:             Head of EV Services
Reports to:          Chief Service Officer
Company:           VinFast Auto Canada Inc.
Location:            Toronto, ON (GTA)
Date:                    March 2021


VinFast is Vietnam’s leading manufacturer of premium automobiles and has achieved its initial goal of being #1 in all competing segments in their domestic retail market – in less than 2 years.  Now, in 2021 their next mission is global expansion with the launch of their all-Electric smart SUV model line-up starting in Canada, USA and Europe.

Our client, VinFast Auto Canada Inc., is in the early stages of executing their ambitious growth plans in Canada with a ‘Direct-to-Consumer’ business model and an aggressive retail and aftersales facility expansion over the next 12 months.

VinFast has partnered with The Marckis Group to seek out the most talented individuals from the automotive, retail consumer products, and technology industries to build a world class team for this exciting endeavour. Those applicants that rise to the top will possess an entrepreneurial mindset, be a creative problem solver, have an incredible work ethic and thrive in a start-up environment


We are currently seeking a Head of EV Services, that will have overall responsibility and accountability to lead the end-to-end vehicle recharging strategy including logistics, home, public, fleet, & branded VinFast network.

Key Responsibilities

  • Recruitment, leadership, direction, and management of the Canadian EV Services team.
  • Development of market readiness plan to ensure smooth VinFast launch.
  • Establishment of service center and mobile service strategy including design, tooling, standards, visual management, and staffing.
  • Ongoing interaction/communications with the VinFast executive team to collaborate on various operational activities, goals, and objectives.
  • Establishment and ongoing development of relationships with Canadian senior management, internal stakeholders, and external partners.
  • Management and forecasting of budget involved with EV Services Department
  • Input/Advice on long-term business and financial planning.
  • Maintaining of proper capital flows to fund the business’s key strategic initiatives.

Key Activities: First 3 – 6 Months

  • Establish Roadside Service requirements, process, training, operations, & partners to support successful vehicle launch. initiatives.
  • Ensure VinFast telematics enables operational leverage through remote diagnostics, OTA updates, immediate assistance, & building the operational excellence behind those.


  • A minimum of 8-10 years of building direct service models involving internal operations and external partners that deliver great user experience with at least 3 – 5 years working in a leadership role.
  • Global, ex-pat, start-up, and/or direct experience in the automotive/EV space preferred but not necessary. Prefer background with companies known for best practices.
  • Experience working across a global organization with cross-functional teams whose resources are in multiple time zones.
  • Deep technical knowledge of vehicle architecture and experience establishing requirements, building process, and coaching teams to stretch goals.
  • Proven track record of success in effectively leveraging external capital resources.
  • Leadership experience implementing internal controls and maintaining full regulatory compliance.
  • Excellent skills in Microsoft office (Word, Excel, Power point, project management).
  • Bachelor’s degree. Applicable advanced degree(s) preferred.

Required Skills & Traits

  • Strong interpersonal skills with ability to communicate and manage well at all levels of the organization.
  • Demonstrated ability to build strong relationships with Canadian executive leadership, the leadership team in Vietnam, internal stakeholders, peers, and external partners.
  • Ability to work under pressure and with tight deadlines.
  • Executive presence, confidence, and enthusiastic attitude.
  • Can-do mindset with high energy and strong work ethic.
  • Creative problem solver; not afraid to think outside the box.
  • Strength of convictions; presents ideas and point-of-view in a well thought out manner.
  • High integrity and business ethics; operates with the best interests of the company in mind; exercises sound judgment.
  • Flexible and adaptable; able to deal well with modifications and changes to operating plans.  Can implement new strategies and tactics to accommodate these changes.
  • Ability to organize, multitask, prioritize, and manage shifting responsibilities in a dynamic, cross-functional teamwork environment.
  • Excellent written and verbal communication skills and presentation.
  • Recognizes cultural and work style differences and can adjust approach to meet the needs of such work environments.
  • Passion for excellence and contributing to the success of the business.

Company Profile

VinFast is one of the largest auto manufacturers in South East Asia with world-class equipment and infrastructure, with a capacity of up to 500,000 cars per year.  They have partnered with global leading automotive suppliers in manufacturing and engineering and enlisted the world-renowned Italian design house Pininfarina to design both the exterior and interiors of our entire model line.

VinFast is proud to produce vehicles with superior craftsmanship, the highest safety standards, and intelligent infotainment that compete with leading Asian, European and American OEMs. VinFast also supports its owners with an exceptional, seamless customer experience in both sales and aftersales.

VinFast and VinFast Auto Canada Inc. are subsidiaries of Vingroup, one of the largest private conglomerates in Asia with a market capitalization of C$20 billion. As a multi-sector corporation, Vingroup focuses on three main areas: Technology, Industrials, and Real Estate.


If this exciting opportunity seems that it might be of interest to you, please submit an updated resume along with salary expectations to the email address below.

Reply in confidence to:

Gary Filippini MBA, CPA
Senior Managing Partner


in addition, place the position for
which you are applying
in the subject line of the email.

When applying, please include:

  • your resume
  • your cover letter outlining your key
    experience for the position
  • your salary expectations


2600 Skymark Ave.
Bldg. 5, Suite 103
Mississauga, ON
L4W 5B2

Tel: 647.228.0550


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