Position: Dealer Development Consultant
Reports to: Retail Marketing Manager
Company: Automated Media Inc. (AMI) / DealerTire
Location: Calgary / Edmonton, AB
Date: March 2024
Introduction
Automated Media Inc.(AMI) is a subsidiary of Dealer Tire, a family-owned, international distributor of tires and parts established in 1918 in Cleveland, OH. Dealer Tire is laser focused on helping the world’s largest and most trusted auto manufacturers grow their tire business—in fact, they have sold more than 60 million tires to date. They are a thriving organization and are looking for driven individuals to join their team.
Recently, they have partnered with the Marckis Group to assist in the search for a Dealer Development Consultant based within the Calgary / Edmonton Corridor. This position is responsible for assisting with the development and implementation of OEM Tire Program strategies and marketing communications.
Key Roles and Responsibilities of Position:
- Serve as the Tire Program liaison between Head Office, Dealers, Tire Manufacturers and other key stakeholders.
- Work with the Tire Manufacturers to help them better understand dealership needs for inventory improvement and staff training (sales and product).
- Train Tire Manufacturers and dealership staff on the operations, incentives, communications, reports, online tools, and all other elements of the Tire Program.
- Assist Tire Manufacturers in setting expectations and goals for dealerships.
- Support Head Office Regional personnel in all Tire Program elements.
- Serve as a support to the Tire Manufacturers and at the dealership level to maximize tire strategies.
- Direct dealership visits (with Tire Manufacturer personnel and Head Office field personnel) to improve all aspects of stocking, merchandising and selling of tires including the use of inspections, promotions, and the competitive analysis of the open market business, etc.
- Attend and present Tire Program updates at Parts & Service Manager meetings, monthly Regional Organization Meetings, and Tire Manufacturer training conferences.
- Assist dealerships with Tire Program set up of tire selections, inventory strategy, displays, etc.
- Enrollment of new dealerships.
- Develop and collaborate with OEM Field Contacts to drive tire business.
- Develop and deliver strategic market plans to support book of business with growth, initiatives, improve dealership performance and follow up.
- Database management operations.
- Deliver to agreed timelines and budgets
Key Selection Criteria
Qualifications Required:
- +3 years marketing experience
- Bachelor’s degree, marketing degree preferred but not required
Criteria:
- Passion for the marketing discipline (products and consumers)
- Strong verbal and written communication skills
- Ability to engage and influence internal stakeholders
- Ability to manage conflicting demands with demonstrated project management expertise
- Business acumen (commercial experience)
- Aftermarket Parts & Service knowledge is desirable
- Must be available to travel interstate twice a month
- Well organized with a strong drive for results – able to drive the business and manager their own time effectively
- A good understanding of data management and analytics
- Proficient with Microsoft Office suite of products
Ideal Candidate:
- Background: Marketing / Sales
- Tire Industry experience across all levels – from working within Retail Stores to working directly with Tire Manufacturers
- Leadership: Able to work independently or with minor supervision / team player
- Desirable: Interest in automotive, vehicle parts business, commodities products: batteries, brakes, rotors, tires, fluids, understanding of dealership
Experiences / competencies expected to be developed while in position
Leadership
- Developing leadership skills through project and cross-functional team management
- Take ownership & responsibility of OEM tire marketing plans and activities
- Exposure to and interaction with senior management to develop leadership and influencing skills
- Work with other departments to deliver alignment with the marketing and sales organization
Functional / Technical
- Broad business acumen
- Strong marketing skill set
- Understanding of media landscape
- Understanding brand strategy, positioning and creative process
- Manage external agencies & suppliers
Key Deliverables in position / what is required to be delivered in the position
- Deliver OEM tire sales objectives
- Support/co-develop ongoing marketing programs/campaigns
- Deliver dealership enrollment objectives
- Develop, train and coach dealer staff
Pay and Benefits
- Competitive Salary
- Medical and dental insurance
- RRSP Program
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