Connecting People with Executive Opportunities

Position:  Dealer Development Consultant
Reports to: Retail Marketing Manager
Company:  Automated Media Inc. (AMI) / DealerTire
Location: Winnipeg, MB
Date: March 2024


Automated Media Inc.(AMI) is a subsidiary of Dealer Tire, a family-owned, international distributor of tires and parts established in 1918 in Cleveland, OH. Dealer Tire is laser focused on helping the world’s largest and most trusted auto manufacturers grow their tire business—in fact, they have sold more than 60 million tires to date. They are a thriving organization and are looking for driven individuals to join their team.

Recently, they have partnered with the Marckis Group to assist in the search for a Dealer Development Consultant based within the Winnipeg Metropolitan Region. This position is responsible for assisting with the development and implementation of OEM Tire Program strategies and marketing communications.


Key Roles and Responsibilities of Position:

  • Serve as the Tire Program liaison between Head Office, Dealers, Tire Manufacturers and other key stakeholders.
  • Work with the Tire Manufacturers to help them better understand dealership needs for inventory improvement and staff training (sales and product).
  • Train Tire Manufacturers and dealership staff on the operations, incentives, communications, reports, online tools, and all other elements of the Tire Program.
  • Assist Tire Manufacturers in setting expectations and goals for dealerships.
  • Support Head Office Regional personnel in all Tire Program elements.
  • Serve as a support to the Tire Manufacturers and at the dealership level to maximize tire strategies.
  • Direct dealership visits (with Tire Manufacturer personnel and Head Office field personnel) to improve all aspects of stocking, merchandising and selling of tires including the use of inspections, promotions, and the competitive analysis of the open market business, etc.
  • Attend and present Tire Program updates at Parts & Service Manager meetings, monthly Regional Organization Meetings, and Tire Manufacturer training conferences.
  • Assist dealerships with Tire Program set up of tire selections, inventory strategy, displays, etc.
  • Enrollment of new dealerships.
  • Develop and collaborate with OEM Field Contacts to drive tire business.
  • Develop and deliver strategic market plans to support book of business with growth, initiatives, improve dealership performance and follow up.
  • Database management operations.
  • Deliver to agreed timelines and budgets


Key Selection Criteria

Qualifications Required:

  • +3 years marketing experience
  • Bachelor’s degree, marketing degree preferred but not required


  • Passion for the marketing discipline (products and consumers)
  • Strong verbal and written communication skills
  • Ability to engage and influence internal stakeholders
  • Ability to manage conflicting demands with demonstrated project management expertise
  • Business acumen (commercial experience)
  • Aftermarket Parts & Service knowledge is desirable
  • Must be available to travel interstate twice a month
  • Well organized with a strong drive for results – able to drive the business and manager their own time effectively
  • A good understanding of data management and analytics
  • Proficient with Microsoft Office suite of products

Ideal Candidate:

  • Background: Marketing / Sales
  • Tire Industry experience across all levels – from working within Retail Stores to working directly with Tire Manufacturers
  • Leadership: Able to work independently or with minor supervision / team player
  • Desirable: Interest in automotive, vehicle parts business, commodities products: batteries, brakes, rotors, tires, fluids, understanding of dealership


Experiences / competencies expected to be developed while in position


  • Developing leadership skills through project and cross-functional team management
  • Take ownership & responsibility of OEM tire marketing plans and activities
  • Exposure to and interaction with senior management to develop leadership and influencing skills
  • Work with other departments to deliver alignment with the marketing and sales organization

Functional / Technical

  • Broad business acumen
  • Strong marketing skill set
  • Understanding of media landscape
  • Understanding brand strategy, positioning and creative process
  • Manage external agencies & suppliers

Key Deliverables in position / what is required to be delivered in the position

  • Deliver OEM tire sales objectives
  • Support/co-develop ongoing marketing programs/campaigns
  • Deliver dealership enrollment objectives
  • Develop, train and coach dealer staff

 Pay and Benefits

  • Competitive Salary
  • Medical and dental insurance
  • RRSP Program


Reply in confidence to:

Gary Filippini MBA, CPA
Senior Managing Partner


in addition, place the position for
which you are applying
in the subject line of the email.

When applying, please include:

  • your resume
  • your cover letter outlining your key
    experience for the position
  • your salary expectations


2600 Skymark Ave.
Bldg. 5, Suite 103
Mississauga, ON
L4W 5B2

Tel: 647.228.0550


The Marckis Group respects the privacy and confidentiality of personal information provided by candidates. In accordance with the Personal Information Protection and Electronic Documents Act ("PIPEDA"), please view our Privacy Policy on our website at . Marckis prides itself on being an equal opportunity company.